Doug Gillespie joined the Munchkin team in 2005 as the vice president of marketing. Recently, he spoke with LoveToKnow Baby on the many products that Munchkin has to offer which makes life easier for today's parents.
Please tell us about yourself.
Part of my passion for this company comes from the fact that I am the father of two great kids, who for some time served as my own mini product testing panel. My wife and I love to travel and spend time outdoors running, biking, skiing or simply spending time at the beach. Los Angeles, where Munchkin is located, has been a great fit for us because it offers so many opportunities to enjoy the outdoors.
What kind of products does your company sell?
Munchkin designs innovative products for babies and toddlers that help make the lives of today's parents a little easier and a little more exciting. We try to meet the needs of today's parents in every aspect of their lives, from the nursery to the kitchen, bath and car. Most of our products have at least one clever twist that often transforms a mundane necessity into a useful delight. Our tagline is "It's the Little Things," because we know these little things often make the biggest difference in parents' lives.
For example, one of our most recent innovations is the Arm & Hammer™ Diaper Pail by Munchkin. This product took a regular, everyday diaper pail and made it significantly better by adding the power of Arm & Hammer® baking soda to eliminate odors in the nursery. With Munchkin's reputation for clever products and Arm & Hammer's trusted name in odor-elimination, we were able to gain the support of mommy bloggers to help us spread the word about our new Arm & Hammer™ Diaper Pail.
What are some of your best selling products?
With nearly 20 years of experience developing baby and toddler products, we are thrilled that parents have come to depend on many of our products in their everyday lives. It is not only clever product features that lead to the success of our products, but also the design, quality and value of those same items.
- Bottle brush-One of our best-selling items is a bottle brush that we developed many years ago with a nipple brush in the handle.
- White Hot® Safety Ducky-This is another top-seller which is a cute bath ducky with a built-in safety feature that indicates when the bathwater is too hot for baby.
- Our Fresh Food Feeder-A mesh feeding device that helps jumpstart healthy eating habits without the risk of choking.
- Munchkin's Mozart Magic Cube®-Children and parents also love this product, which introduces new sounds at a young age and fosters creativity and interactive learning through musical composition.
Where can we purchase these products?
Munchkin is available at nationwide retailers, including Babies R Us, Kmart, Target and Walmart as well as over 25,000 specialty outlets. The Arm & Hammer Diaper Pail by Munchkin is currently available for purchase at Babies R Us nationwide and will be available at other major retailers in the coming weeks. We also have an easy-to-use online store, and store locator function on our website, Munchkin.com.
Where can we read more about your company?
You can read more about Munchkin on our website, Munchkin.com, where we provide information on our many product solutions as well as a variety of resources for today's parents. In addition, Munchkin recently launched DiaperPail.com, where you can find mommy bloggers' clever tips for keeping the nursery fresh as well as learn about our breakthrough new product, the Arm & Hammer Diaper Pail by Munchkin.
How does Munchkin make moms' lives easier?
Munchkin believes there are many ways that our products can make moms' lives easier. In some cases we transform an ordinary product into something extraordinary, such as our retractable car shade that tells you when the car is too hot for your child and a bottle drying rack that folds flat for easy storage. In other cases, Munchkin develops better solutions to problems that have always been a part of moms' lives.
Our newest innovation, the Arm & Hammer™ Diaper Pail by Munchkin, helps solve the common issue of stinky diapers with a diaper pail that is the first to use built-in, odor-eliminating baking soda to seal away odors. And, sometimes it's as simple as making moms' decisions easier, by not asking her to choose between what's right for her children and what's right for her wallet. This includes wood bowls and spoons as well as insulated stainless steel sippy cups offered at a great price. Whatever the inspiration, Munchkin is always looking to excite, delight and make life easier for today's parents.